SAME SAME BUT DIFFERENT: Everything is changing. New fashion, new cars, new theories, new wars. But if you look closer at the latest stuff, it seems like it has been there before – it just came in a different wrapping. Vintage design? Is a remix. A sequel to a sucessful movie? Is a remix. Right wing turn in european countries? DIY-Culture? Social Media? Normcore? They are all remixes. In other words: all innovations and concepts are re-combinations of existing things and ideas. The future will be the same, but different.
Roman Tschäppeler extracted 222 key words that are lately often used in trend research publications when describing the future – words like YOGA, DRONE or GREEN. Then he arranged these demixed words on 40 combicubes and started remixing the future.
Why this? Almost any combination if these words will form a vision that allows us to think about future developments. By creativly imagining our future, we will gain insight into how we shape the future and what we should do about it. So discussing the future is discussing the times we are living in right now.
Fast Company Article about the project.